Course 4
Brand & Design
Duration: 2 weeks
This course will provide the students with the tools to deploy design thinking and build brand elements to enhance the value proposition towards different customer segments. By the end of the course, students should be able to analyze their own brand and design opportunities, including the following milestones:
- Deploy design thinking to develop the key value propositions
- Define key issues regarding descriptive and distinctive marks in relation to the identity of the venture, customers, and value propositions
- Define key areas where design elements can increase value
- Define means to control brand and design elements