Reading List

Program Details > Reading List

Required Course Reference Texts:

Technology Innovation & Entrepreneurship Program Manual

Dorf, Richard C. and Byers, Thomas H. Technology Ventures, McGraw Hill, ISBN 0073350431

Timmons, Jeffry A. and Spinelli, Stephen. New Venture Creation, McGraw Hill, ISBN 0005394069

Christensen, Clayton M. and Raynor, Michael E. The Innovator’s Solut!on – Creating and Sustaining Successful Growth, Harvard Business School Press, Boston, MA, 2003

Osterwalder, Alexander and Yves, Pigneur. Business Model Generation, OSF; 1ST edition (2010), ISBN 2839906171

Ulwick, Anthony. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, McGraw-Hill; 1 edition (August 16, 2005) ISBN 0071408673

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